I Ezine

If your web pages do not appear in the first page Google listing of search results – then it will significantly affect the number of people likely to visit your site. That means, you need to have an SERP of at least ten. Search engine optimization efforts are therefore very important for a site’s success. However, the role that good HTML coding plays in SEO is often undermined.

In reality, good SEO practices start from good HTML code. Even if you have interesting and relevant content, it is equally important to know how to tag this content and where to place it in your code.

Be Index Friendly

Despite advances in search engine algorithms, most search engine bots are still no match for human intelligence and therefore do not understand complex code. And what it does not understand, it does not index. So, it is not only necessary that you have sufficient amount of links pointing towards your page and enough relevant links pointing out from it, but also that these links are placed in the right place. If your link is embedded inside Java scripts or images, then search engine bots are unlikely to find them. This is where the help of a professional link building services firm can be of use to you.

They have been in the business of SEO for a long time and will know exactly what works and what doesn’t when it comes to link building.

Also avoid a form-only index page, as a search engine will not be able to proceed further from there. In fact it is best to have a design in which all your pages have at least some content and there are no pages with just images or video alone.

It is important when you do your HTML coding to ensure that all your links are working, a broken link is equivalent to an absent link for a search engine. If you engage the services of a professional for link building services, then they will check that all your links are working as well and that your navigation is both user-friendly and search engine friendly.

Keyword Placement – Title Tags and Header Tags

Make sure that your keywords are placed in the title tag as search engine’s look at this as the most important indicator of what is to follow. With relevancy gaining more and more prominence, you need to make sure that all your keywords appear in as many page titles and heading tags as possible. Also highlight important keywords using bold font.

Meta Tags

Avoid the traditional keywords Meta tag. Search engines avoid this in an attempt to filter out spam. Instead creatively write out a description Meta tag for each page accurately describing what the page offers.

Here again, if you hire the services of an SEO firm that is good, they will go beyond just offering you link building services and will be more than ready to write up good descriptions for your pages.

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